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06:19 / 25.10.2024
What is brand?
Branding is the process of creating a unique image for a product, service, or company. It includes elements like the company name, logo, color scheme, design style, tone of communication, and more. Through branding, a company or product can stand out from competitors in the market, build recognition, and earn customer trust. The main goal of branding is to express the brand's uniqueness and values while establishing a strong connection with customers.
“Cybersecurity is not just a technology issue, it's a business risk that requires a strategic solution.”
- Arlene McCoy
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